This week’s Industry Studies session was taken by guest speaker Stefan Gordon. Stefan had been a member of the 90s/2000s, Anglo/American, male/female, rock/hip-hop band Brassy. Although I’d never heard of them, Brassy had enjoyed some American chart success and a substantial number of syncs for film, TV and advertising.

Stefan’s story is very interesting but try as he might, he couldn’t paint a positive picture of his experiences in the ‘industry’. Tales of sharks, tossers and unpaid tax bills abound. As we all know, the music industry is in terminal flux and the traditional model record companies are, well, fucked basically. However, on hearing about desperate, major label style tac-tics such as 360 deals discussed in today’s session, it seems that the sharks and tossers are still lurking and sniffing out fresh blood. Fledgling artists signing one of these contracts are possibly far worse off than with the traditional record companies’ ‘instant huge debt’ deal.

If your aim is to make a living through the music you make (the word is monetize, I believe), there’s a whole spectrum of strategy, manifesto and opinion out there (see Andrew Dubber, Gerd Leonhard, Bobby Owsinski) but far too wide ranging to discuss here.

The DIY approach is now more doable than ever and, in my opinion, is the only way to go but, take it from me, you’ll still have to remember to pay your tax bill.

Industry Studies – Discussion around the move into videogame territory by some record companies in an attempt to revive their industry through interactive new media formats. The Beatles: Rock Band was the focus.

Critical Evaluation – We looked at the narrative organisation and signifiers in the structure of music videos and how the musical form is visualised (synaesthesia). Music videos of the ‘pop’ variety really are not my thing, we watched (amongst others) a Kelly Clarkson video, believe it or not.

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Analysis – We looked at some amazing graphical scores from the library. Original issues from the 50s and 60s. Works by Karlheinz Stockhausen, Cornelius Cardew and John Cage. Some are beautiful graphic objects like Earle Brown’s Folio and Systems shown below. I want it on my wall.

Did you know that a piece of music can considered as a text? No, me neither. Like a book, article, magazine or newspaper, the term ‘text’ can be used in relation to music. This notion gives rise to terminology such as ‘intertextual’, ‘transtextual’, ‘metatextual’ and paratextual used by cultural theorists for textual analysis in music critisism. More on this next week.

I now have to start thinking about my first composition. It must be a cohesive, balanced and varied 20 minute piece. At the moment my imaginary mood board is saying beat-free, pulsing, harmonic, glitchy, textural….choir?! We’ll see. I’ll post work in progress here.

I really enjoyed today’s sessions.

PS. There’s a shadowy figure mentioned often in these sessions. His name is Theodor W. Adorno. I hope we’ll be dealing with him soon.